You have spent a good proportion of the marketing budget on exhibiting at a trade show – What are your plans to follow up on the leads?
Do you have the resources to follow up?
Have they been trained?
Are you tracking the lead pipeline?
When are the leads ready to buy?
Don’t waste the trade show investment by having leads fade into the ether. You need a clear and concise follow up plan.
Don’t leave it to sales team to manage – they will only go where the next deal is. The sales team are not the right resource to nuture the lead through the buyer’s journey.
Talk to Alternate Measure and we will show you a better way.
